Privacy Policy of O'Connell Spirit Merchants

Effective Date: 30 January 2026

W.D. O'Connell Whiskey Merchants Limited (Company No. 647213, The Workhouse, Kilmacthomas, Co. Waterford, Ireland; email: shop@wdoconnell.com) ("we", "us", "our") operates https://wdoconnell.com to sell whiskey products and related services ("Service"). We comply with GDPR, Data Protection Act 2018, and ePrivacy Regulations.

By using our Service, you consent to the practices described here.

Data Controller & Contact

• Controller: O'Connell Whiskey Merchants Limited, The Workhouse, Kilmacthomas, Co. Waterford
• Contact: shop@wdoconnell.com
• Data Protection Officer: Not applicable
• Complaints: Contact us at shop@wdoconnell.com

Information We Collect

• Personal Data: Name, phone, postal address, email (for orders, shipping, updates)
• Payment Data: Card details (via Shopify and/or Stripe - never stored by us)
• Log Data: IP address, browser type, pages visited, time spent
• Cookies: Essential (cart), analytics (usage). These can be managed via your browser or the banner.

How We Use Your Data

• To process orders / shipping
• To communicate with customers (order confirmations, promotions)
• To improve our site
• To cross-promote whiskey-related events (e.g. SouthEast Whiskey Fest)

Legal Basis

Purpose	Legal Basis
Orders/Shipping	Contact (Art. 6(1)(b) GDPR)
Customer service	Contract/Legitimate interest (Art. 6(1)(b)/(f))
Marketing/promotions	Legitimate interest (Art. 6(1)(f); opt-out available)
Whiskey event cross-promotion	Legitimate interest (Art. 6(1)(f); customers expect event offers)
Analytics	Consent/Legitimate interest (Art. 6(1)(a)/(f))

Retention - Order data: 7 years (tax law); Marketing lists: until opt-out + 30 days

Sharing Your Data

• Service Providers: Stripe and/or Shopify (payments), Mailchimp (email), shipping couriers, Google Analytcis - bound by processing agreements
• O'Connell Group: Shared with affiliated companies (e.g. SouthEast Whiskey Fest) for cross-promotions.
• Event Partners: We send partner offers (e.g. distillery discounts) on their behald - no lists shared.
• No EEA transfers without safeguards.
• WE DO NOT SELL DATA

Your GDPR Rights

• Access, rectify, erase, restrict, object, portability (Art. 15-22)
• Marketing opt-out: Unsubscribe link in every email, or email shop@wdoconnell.com (processed within 14 days)
• How: Email shop@wdoconnell.com; response within 1 month.

Security & Third-Party Links - Industry-standard securtiy (SSL encryption). No system is 100% secure. External links not covered - review their policies.

Children's Privacy - Not intended for us by children under 18. We delete any discovered data immediately.

International Transfers - EU storage; processors may use US (SCCs/Privacy Shield)

Changes - Updates will be posted here. Major changes are emailed. All updates are effective immediately.

Contact Us - shop@wdoconnell.com or The Workhouse, Kilmacthomas, Co. Waterford